Created for John Lewis. A contemporary collection of soft functional business cases.
An update of the range ‘Commute’, created by the Equilibrium Design Studio in 2015. We wanted to develop a series that was lighter, more robust and more comfortable to carry than its predecessor with provisions made for portable tech advancements. The body fabric was developed to achieve all of the above with a two tone effect adding depth to the styling. A lightweight ergonomic branded puller was created, giving an iconic feature of the range. We collaborated with one of our partner factory and together managed to achieve the cost targets presented at the outset.
In total, four products were created, and the range launched in mid 2017.